Behind the Business Podcast
The Behind the Business Podcast is a weekly podcast created by the Greater Kitchener Waterloo Chamber of Commerce that highlights the important people and issues in Waterloo region and in our community. We will have business and community leaders join us to share their thoughts on the issues that affect us as a region and business community.
Behind the Business Podcast
Episode 39 - Tricia Mumby
Welcome to episode 38 of our Behind the Business podcast! This week Ian is joined by Tricia Mumby, co-founder of Mabel's Labels, a Canadian manufacturing & ecommerce success story. She and 3 friends boot-strapped the company from $0 to eight figures in 12 years. They sold the company to the world's largest label company and built a huge community of moms in the process. Tricia now works as a mentor for start-ups across Canada. Tricia believes in the power of fans, PR, social media and giving a brand a sizzling personality. The journey of Mabel's Labels involved bringing something novel to the marketplace, convincing people the product is something they needed, creating repeat buyers, developing content and promotions to sustain momentum, and gaining the attention of brands, influencers, and the media. Mabel's Labels was able to gain shelf-space at Walmart, Target and Costco and media placements in People, CNN, Today Show, Good Morning America, Rachel Ray and many more dream outlets. Mabel's Labels have been celebrity endorsed by Gwyneth Paltrow, Jennifer Garner, Reese Witherspoon, and Victoria Beckham, to name a few.
